01:04 / Seq 01
High-Profile Partnerships
Professionalism, no matter who is on set.
FilmingEditingScript & Interview
00:00 / Reel 2025
From the frame to the whole brand.
I lead brand and creative at Hillpointe, building workforce housing across the Sun Belt. I came up through the craft, I lead the teams that realize it, and I still care about every frame.
Reel 2025
01:00 / Ethos
I came up through the craft, so I lead from it. Good creative is not decoration. It is judgment, made visible.
I know what a shot costs, what a set of fifty needs to move as one, and why a single color or piece of type either builds trust or quietly erodes it. My job now is to hold that judgment across every brand touchpoint, and to build teams that can carry it without me in the room.
01:40 / Brand Systems
Direction starts before the camera.
When a brand needs a foundation, I build the whole system: the glyph, the palette, the type, the iconography, and the rules that keep it coherent long after launch. The PowerSource Summit identity is one example, built so a large event read as a single idea from the stage down to the smallest asset.
02:00 / The Range
It has to work at every size.
A vision only matters if it survives contact with reality. National partnerships and campaigns. Live moments with no reshoot. Small-business stories told with the same care as the biggest launch. Productions that put fifty and more people on a set and still land one clear idea. The through line is not a format. It is a standard.
01:53 / Seq 02
Ad Production
Your brand is what makes you different.
Creative DirectionScriptingEditing
02:18 / Seq 03
Go Big
From one-camera runs to large-scale sets with fifty and more crew.
Creative DirectionProducerBudget Management
03:40 / Seq 04
Big Ideas, Big Results
Building content that connects and earns long-term loyalty.
Script WriterSet DesignerProducer
05:20 / Seq 05
Small Business
What makes a business unique, in Central Florida and beyond.
StoryboardFilmingEditing
06:29 / Seq 06
Announcements & Events
Highlighting the moments that matter.
Creative DirectionFilmingBrand Management
06:46 / Seq 07
In the Moment
Capturing the story your brand wants to tell.
FilmingEditing
08:30 / Recognition
- Viddy AwardsPlatinum & Gold, 2024
- Telly AwardsGold, 44th Annual
- Social Media Marketing AwardsWinner, 2023
- Graphic Design USAAward Winner
- StudentAdvisorTop 100
09:06 / Stills
Worth 1,000 words.
Documentary, filming abroad
Community
On location
10:00 / About
I am Tyler Garner, VP of Brand & Creative at Hillpointe, where I lead brand, creative, and the teams that build both.
Hillpointe is reimagining workforce housing across the Sun Belt, and my work there spans brand identity, creative strategy, and creative operations at scale. Before Hillpointe, I spent nearly seventeen years at Full Sail University, building and leading a creative team and telling the story of a vibrant creative community.
I came up through the craft, producing, directing, and designing the work myself before I ever led a team doing it. That path is the whole point. I can set a vision because I know exactly what it takes to build one.
10:30 / Outro
Brand it.
For creative leadership, brand, and production conversations. Tell me what you are building.
contact@tylergarner.comOr find me on LinkedIn.